Catalyze Dallas’ Joe and Tricia D’Cruz named 2021 Southwest Entrepreneur of the Year finalists

“We are incredibly honored to be recognized by Ernst & Young as the 2021 Entrepreneur of the Year finalist,” said Tricia D’Cruz. “Joe and I deeply believe that the power of entrepreneurship changes the world for the better – by creating new ideas, technologies, jobs and inspiration for future generations. Catalyze Dallas is the epitome of that belief, acting as a literal catalyst to commercialize underused technology, continuing to build new businesses and careers while fulfilling the promise of good engineering. “

Build scalable companies by marketing promising innovations developed by major defense contractors, Joe and Tricia D’Cruz have already launched two successful businesses through Catalyze. A Catalyze company, Alpine Advanced Materials, supplies high-performance, custom-designed, lightweight parts to the aerospace, defense, commercial space and entertainment industries using nanocomposite technology developed by Lockheed Martin. Another, Metro Aerospace, is a leader in providing certified 3D printed components to the aerospace industry, reducing carbon emissions using drag reduction technology licensed from the defense industry.

“In a year that has brought many companies to their knees, our model has struck a chord,” added Joe D’Cruz. “When times are tough for other businesses, real opportunities are presented to us. The increased pressure on the bottom line makes the prospect of running the technology more attractive. We’ve probably had more conversations about the potential splits over the past six months than ever before, so this recognition this year is particularly gratifying. “

Now in its 35th year, the Entrepreneur Of The Year program honors business leaders whose ambition, ingenuity and courage in the face of adversity help catapult themselves to today and beyond. One of the preeminent competitive rewards programs for entrepreneurs and leaders of high growth companies, since its launch the program has expanded to recognize business leaders in more than 145 cities in more than 60 countries to worldwide.

Candidates are assessed on the basis of six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a company based on values; and originality, innovation and plans for the future. The winners will be announced at a special virtual celebration on August 4, 2021, and join a long-standing community of esteemed Entrepreneur of the Year alumni from around the world.

About the Entrepreneur of the Year®
Entrepreneur of the year® is the world’s most prestigious business rewards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with ideas and experiences that promote growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global rewards program of its kind. It celebrates entrepreneurs through regional and national awards programs in over 145 cities in over 60 countries. National overall ranking winners compete for the EY World Entrepreneur Of The Year ™ title. Founded and produced by Ernst & Young LLP, the Entrepreneur of the Year awards are sponsored nationally by SAP America and the Kauffman Foundation. In the Heartland region, sponsors also include Colliers International, Padilla, PNC Bank, SALO, LLC and Twin Cities Business. Visit for more information.

About Catalyze Dallas
Catalyze Dallas works with defense companies to unlock the full value and potential of their innovation investments. Marketing these products using a proven turnkey model developed over decades of experience and with a dozen clients, Catalyze helps partners see their innovations commercialized and more widely applied with an expert touch.

The Catalyze model accelerates the time to market of key technologies, which in turn helps inspire and retain innovators as they realize their products in real business applications. By building scalable businesses to bring intellectual property to large markets, Catalyze Dallas ultimately facilitates technology proliferation and accretive profits with low financial and reputational risk. For more information visit

Media contact: Ariel herr, 4692352708, [email protected]

SOURCE Catalyze Dallas

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