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The world as we know it has changed dramatically in a two-year record. Corporate headhunters probably wouldn’t have been able to predict that we would be at home, communicating with coworkers, clients, and bosses through emails, chats, and Google calls. Meet.
This transition invites us to reflect on new technologies and the evolution of our communication. However, beyond understanding data and the growth of social media, it is also important to analyze the social changes that have occurred due to the increased use of virtual settings.
Attending a birthday party, congratulating a loved one on their promotion, advising a client on an important decision – these are just some of the many actions that we used to do in person but are now mostly done in virtual environments. Actions that used to take a lot of time, like getting to work or waiting for feedback on a report, are now reduced to seconds. Likewise, transactions that used to take hours can now be resolved in the time it takes to send or receive a message.
Data from Statista points out that in March 2020, Google Hangouts downloads grew 30 times week-over-week, while the number of Facebook profiles increased 8.7% in 2020. In addition, the data also shows that 42% of American adults have digitally socialized with friends. and the family. This bold leap into the virtual world has left us with changes as a society that we barely witness.
For example, as more and more employees get vaccinated, thousands of companies have chosen to ask their employees to return to the office. And yet, most employees aren’t entirely comfortable with it: Harvard Business School study indicates that 81% of people who worked remotely in 2020 would prefer not to go back to the office or would prefer a schedule. hybrid. We may be facing a paradigm shift in work.
Our communication with colleagues, clients and others has taken to a new level: a level in which we prefer the use of digital platforms, and which has left more space to complement professional life with time for health. mental, fun, rest, family and friends.
More research is needed on how the evolution of communication and interpersonal relationships has profoundly affected society. While it is clear that there is a growing trend in the use of virtual platforms, as the numbers suggest a significant increase over the past two years, it is also essential to take a more in-depth look at the social effects and the he impact of this fortuitous movement has on our interpersonal relationships.
Obviously, our interpersonal relationships have changed over the past two years, but will our ways of interacting with institutions and businesses change as well?
This is a relevant question that needs to be addressed by society because although virtual worlds have brought us closer together, they have also changed various aspects of our lives and can potentially have an impact on the way we interact and communicate with institutions. I’d like to share four key points focused on how business leaders can tailor their communications with employees and consumers in a way that recognizes this shift in interpersonal communication:
• Be adaptable to change. You need to be flexible in the face of challenges, which means observing new facts and seeking new forms of leadership. Every day you need to create a culture of connection and communication with your employees and consumers.
• Embrace innovation. There are different ways to achieve goals; using resources in this new digital age means learning new ways to succeed through innovation. There is no leadership without innovation, and there is no innovation without leadership because innovation requires an emotional force that takes the organization out of its comfort zone.
• Be humble. Not all new technology may be easy to learn or accessible. As a leader, you must also be part of the learning process.
• Empower others. The new digital world gives space to train workers. In today’s environment, there is a need for leadership that focuses on the ability to empower others; it is more critical to empower than to concentrate power on one person. The approach of a collective pearl of wisdom built by a group is fundamental.
In an age where the virtual world offers endless possibilities, which we are still getting used to, and where interpersonal communication has evolved with social effects, our goal is to understand how social media data will allow us to anticipate trends and changes. changes that the future will bring.