Imperative Launches Solution That Enables Executives to Actively Measure and Improve Employee Engagement and Productivity

Combining goal science and organizational network analysis, Imperative for the first time enables executives to add true “HR health metrics” to their corporate dashboards that provide active feedback and boost employee retention, engagement and productivity.

SEATTLE, December 01, 2021– (BUSINESS WIRE) – For the first time in human resources technology, Imperative, a Seattle-based, venture-backed startup, today launched a suite of tools that provide C-Suite leaders the ability to measure, report and influence the layered employee. the connections that exist within their organizations, and thus optimize their workforce. Improving employee retention, engagement and productivity is at the forefront of every leader’s mind, and there is now a comprehensive suite of tools to directly track, measure and influence those results.

Leaders need measurable ways to quantify their business that can be used to more precisely steer the business toward higher levels of success. To date, HR metrics have been flawed (engagement is based on survey survey data) or lagged metrics (retention is only measured when it’s too late to influence). Such data is frustrating and seldom actionable. This leaves leaders unable to proactively grow their culture at scale and anticipate and adapt to the challenges that lie ahead, not just in the rearview mirror.

Research over the past two decades has shown that when people have diverse and strong relationships at work, built on trust and mutual respect, they are more productive, creative, engaged, and less likely to leave. These internal human networks, especially beyond those within the immediate central teams, are increasingly difficult to build and maintain with hybrid and remote work.

The same research also points to specific network configurations that have a disproportionate impact on the broader competitiveness of businesses, from innovation to efficiency. This represents an opportunity not only to provide leaders with critical leading indicators, but also to lead their culture by proactively building science-based networks.

Imperative’s AI-powered employee network development platform uses proven organizational network analytics to empower leaders to select the changes they want to amplify within their business, then match. employees for scientifically designed online conversations that accelerate trust and bond between employees (89% of connections result in meaningful and lasting relationships). In real time, leaders can then track the breadth and depth of these networks as they arise to anticipate emerging changes in their culture.

“Imperative developed the first platform that has been shown to accelerate trust between people working remotely and at scale using goal profiling technology and guided coaching conversations,” said Aaron Hurst, CEO and co-founder of Imperative and author of The economy of the goal. “By using the organization’s network analysis, we can now help leaders strategically determine how to apply this ability to create the networks that will drive culture change and provide the key metric they need for their business. dashboard “.

The platform was launched with six networking “cultural dials” among which leaders choose to amplify and measure key indicators of their culture:

  • Innovation: accelerate the generation of ideas and increase the efficiency of the implementation

  • Collaboration: Improve decision-making and discover resources

  • Objective: orient the organization towards its objective and connect employees to it

  • Well-being: Decreased burnout and improved mental health

  • Belonging: Developing bonds of trust between people of different identities

  • M&A & Silo Busting: Accelerate the cultural integration of teams

“Too often, we are placed in a reactive position to data on past performance,” said Britt Provost, executive vice president, People and Culture, Accolade. “Imperative allows us to understand where we are now, where we are going and how to best influence our culture by building and managing the human infrastructure of our business as we grow and adapt to changing conditions. . “

To begin with, companies invite their employees to create a goal profile on Imperative and be matched to conversations based on the outcomes selected by executives. Through a series of guided conversations on the Imperative platform, employees develop a meaningful and lasting relationship. Over time, employees are matched with new partners who expand their networks. The company is able to monitor and report on the development of these networks as they grow and integrate it into their executive dashboard.

About the imperative

Imperative is an AI-powered employee network development platform that human-centric Fortune 1000 companies use to empower their employees to make their jobs fulfilling – driving retention, productivity, inclusion, well-being and creativity. It uses analysis of the organization’s network to allow leaders to select the changes they want to amplify within their business, then match employees for scientifically-designed online conversations that accelerate trust and create confidence. links between employees using the science of the goal. In real time, leaders can then track the breadth and depth of these networks as they arise to anticipate and guide emerging changes in their culture. Imperative is a B Company founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital and Court Lorenzini, founding CEOs of DocuSign.

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