NRN editors discuss CKE rebranding and restaurant chain revenue

This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, Leigh Anne Zinsmeister and Bret Thorn spoke about CKE’s upcoming rebranding efforts, which will cost a half -billion dollars.

CKE Restaurants – parent of fast-food chains Carl’s Jr. and Hardee’s – announced a $500 million rebrand earlier this week that will focus on the exterior of its restaurants as most customers interact with the brand. outward, not inward. Stay tuned to the Extra Serving stream in the coming weeks to hear an exclusive interview with Owen Klein, Vice President of Global Culinary Innovation for CKE.

Additionally, the team discussed the restaurant’s revenue week. There were fewer earnings reports than last week, but it was still filled with financial data from laid-back companies like Shake Shack and Sweetgreen and full-service brands like First Watch and Texas Roadhouse. First Watch, as Zinsmeister pointed out on the podcast, was one of the only chains in 2021 not to raise menu prices. He raised menu prices in early 2022, which is paying off as same-store sales soared in the first quarter.

Zinsmeister also gives a recap of her recent trip to Baton Rouge, Louisiana, where she spent 24 hours fully immersed in the unique culture of quick-serve Raising Cane.


Finally, this week’s interview is Felton Jones, the head roaster at PJ’s Coffee. Thorn and Jones talked about the intricacies of coffee and the chain’s new flavor, Wedding Cake.

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